Forward-looking intelligence on Naples’ luxury market, drawn from 5,432 verified closed sales and $6.46 billion in first-half 2026 volume: inventory trends, absorption rates, buyer-demand signals, and price momentum. Built to help you buy, sell, or invest with confidence.
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Most market reports report county-wide numbers, months late. The Naples Intelligence Report is built differently. Twice a year, we take everything we learn negotiating $230M+ in Naples’ luxury segment and turn it into the numbers that decide timing, pricing, and positioning, by micro-market, not by ZIP code.
$2M–$4M sales grew 34% while $10M+ contracted 8%, a complete reversal of the end of 2025. Growth moved down-market: the segments written off a year ago led the half.
Condo sales grew 23% and volume 25% to $1.88 billion, positive in every month of the half, a year after volume fell 17%. The re-entry is selective, concentrated in buildings with funded reserves and completed mitigation.
All six months of H1 outpaced 2025: sales up 16.8%, volume up 11.3%. More buyers transacted at negotiated prices, a breadth-over-price pattern that signals durable participation, not froth.
Outstanding experience with the Knox Brothers. Very knowledgeable, efficient, and professional. They went above and beyond in my search and acquisition of my new home.
I can’t say enough good things about Brian and Jason after buying a home with them. They know their business, the market, and the contacts needed to make buying as stress-free as possible.
As a real estate professional myself, I have high standards when I work with a local agent. Jason and Brian more than met my expectations.
Jason and Brian treat me like family. They are sincere, genuine, and knowledgeable. Their primary concern is meeting my needs, not chasing a commission. I trust them implicitly.
My experience working with Jason to relocate to Southwest Florida has been the epitome of service excellence. Knowledgeable, professional, responsive, and above all he cares about his clients.
Brian and Jason were instrumental in helping us purchase our new home. They remained accessible and responsive throughout, addressing our questions with patience and expertise.
Frequently asked questions
What the report is, where its numbers come from, what the current edition shows, and what a first conversation with us covers.
A semiannual data briefing on Naples’ luxury market, published in January and July, nine sections across 32 pages. The current edition, 2026 Mid-Year, is built on 5,432 verified closed sales and $6.46 billion in first-half 2026 volume: inventory trends, absorption rates, buyer-demand signals and price momentum, by micro-market rather than by ZIP code. The download is complimentary.
Aggregate closed-sale data from the Naples Area Board of Realtors MLS, read alongside what we learn negotiating $230M+ in Naples’ luxury segment. The report works at the aggregate level, medians, counts, ratios and volumes by tier and micro-market, and every figure on this page traces to the current edition.
Three findings. The great rotation: $2M to $4M sales grew 34 percent while $10M+ contracted 8 percent, a reversal of the end of 2025, so growth moved down-market. The condo comeback: condo sales grew 23 percent and volume 25 percent to $1.88 billion, positive in every month of the half, a year after volume fell 17 percent, with the re-entry concentrated in buildings with funded reserves and completed mitigation. And every month beat last year: sales up 16.8 percent and volume up 11.3 percent, with February and March carrying the half.
In the first half of 2026, $909 million closed at $10M and above across 55 sales, an average trophy sale of $16.5 million. The average gap between list price and sale price at that tier was 10.3 percent, and 94.5 percent of $10M+ closings were cash, up from 91 percent a year earlier. Across the whole market the sale-to-list ratio averaged 91.9 percent: pricing within negotiating range is what moved homes.
Most reports give county-wide numbers, months late, and tell you what already happened. This one is built by micro-market and written to tell you what is next: which side of the rotation your property sits on, which buildings pass the diligence screen, and when in the season the selection and the negotiating spread are widest.
Four ways. Time your listing for maximum visibility and competitive offers. Spot undervalued properties before they are public. Understand the economic and local factors shaping Naples luxury demand. And know the negotiating spread for your tier, what buyers actually paid off list, before you write an offer or answer one.
A conversation with Brian and Jason Knox that takes the report to your situation: your tier, your micro-market, and your timing, whether you are buying, selling or holding. The first conversation is about fit, not a contract. Use the Book a private consult button below to pick a time, or download the current edition first.
Published every January and July. Subscribers get each new edition the week it’s released, and nothing else. No drip campaign, no listing spam.